Point of Purchase (POP) cov lus qhia ua haujlwm zoo li cov khoom lag luam zoo uas tau muab tso rau ze lossis ntawm qhov muag kom nyiam cov neeg siv khoom thiab txhawb nqa kev yuav khoom. Cov nozaub sawvTsis tsuas yog hais txog cov khoom tshwj xeeb tab sis kuj tseem txhim kho cov khoom pom kev pom, cuam tshuam kev txiav txim siab yuav khoom hauv kev yuav khoom.
Los ntawm kev sib koom ua ke POP cov lus qhia rau hauv koj lub tswv yim muag khoom, koj tuaj yeem tsim kom muaj kev sib koom ua lag luam uas tsis yog tsuas yog nthuav tawm koj cov khoom lag luam zoo tab sis kuj txhawb koj lub hom phiaj tus kheej, thaum kawg tsav kev muag khoom thiab ua kom cov neeg siv khoom muaj kev ntseeg siab.
1. Cov khoom pom tau nce ntxiv
Hauv ib lub khw uas muaj neeg coob coob, sawv tawm yog qhov nyuaj.Kev cai tso saibdaws qhov teeb meem no los ntawm kev muab cov khoom tso rau hauv cov chaw muaj tsheb loj, xws li cov chaw muag khoom, cov chaw ua haujlwm, lossis cov khw nkag uas cov neeg yuav khoom feem ntau pom lawv. Qhov muag pom kev tsim qauv, xim tawv tawv, thiab qhov chaw zoo ntawm qhov muag kom ntseeg tau tias cov khoom lag luam nyiam. Qhov no tsis yog tsuas yog ua rau muaj kev pheej hmoo ntawm kev yuav khoom tab sis kuj tseem ntxiv dag zog rau kev lees paub lub npe, ua rau cov neeg siv khoom yuav xaiv koj cov khoom dua li cov neeg sib tw.
2. Txhawb nqa Impulse Purchase
Cov kev tshawb fawb qhia tias feem pua ntawm cov khw muag khoom tseem ceeb tsis tau npaj tseg.POP zaubpeev nyiaj ntawm impulse muas los ntawm kev nthuav qhia cov khoom hauv txoj kev txaus siab thiab siv tau. Nta xws li:
- Cov sijhawm txwv tsis pub dhau ("Yuav ib qho, Tau Txais Ib Leeg")
- Cov kos npe ntxim nyiam (xim ci, ua kom pom tseeb)
- Kev tso tawm tswv yim (ze ntawm cov txee rau nyiaj)
3. Kev Ua Lag Luam Zoo Tshaj
Lub hom phiaj ntawm cov neeg yuav khoom ntawm lub sijhawm tseem ceeb ntawm kev txiav txim siab, lawv txo qis kev cia siab rau kev nthuav dav, kim dua. Ntau qhov chaw muag khoom kuj tau tsim los ntawm cov ntaub ntawv pheej yig xws li corrugated cardboard, ua rau lawv muaj kev xaiv nyiaj txiag rau cov khw muag khoom loj thiab cov lag luam me.
4. Yooj yim rau txhua lub tswv yim muag khoom
Ib qho ntawm qhov zoo tshaj plaws ntawmPOP zaubyog lawv adaptability. Lawv tuaj yeem raug kho rau:
- Cov khoom lag luam tawm tshiab (highlighting innovation)
- Kev tshaj tawm raws caij nyoog (cov ntsiab lus so hnub so, muag lub caij ntuj sov)
- Cov hom phiaj pej xeem (cov qauv tsim rau cov hluas, kev zoo nkauj hwm)
Kev cai tso saibyog ib txoj hauv kev ntse, muaj txiaj ntsig zoo los txhim kho cov khoom pom, tsav kev muag khoom, thiab ua kom muaj kev lag luam loj tshaj plaws. Los ntawm kev siv lub tswv yim tsim thiab kev tso kawm, cov khoom lag luam tuaj yeem hloov cov neeg yuav khoom mus rau cov neeg yuav khoom.
Tiv tauj peb hnub no kom paub ntau ntxiv txog kev cai POP zaub!
Post lub sij hawm: May-14-2025