Hauv kev sib tw muag khoom niaj hnub no, koj qhov POP (Point of Purchase) tso saib yuav tsum ua ntau tshaj li qhov muaj nyob. Covzaub sawvyuav tsum tau tshwj xeeb thiab lob xim. Cov khoom tsim tau zoo tuaj yeem ua rau muaj kev cia siab rau kev yuav khoom, txhawb kev lees paub lub npe, thiab thaum kawg nce kev muag khoom.
Nov yog peb lub tswv yim muaj zog los ua rau kojkev cai tso saibntes xim:
1. Rov ua dua: Txhawb koj lub hom phiaj kom muaj kev cuam tshuam ntau tshaj plaws
Tib neeg kawm los ntawm kev rov ua dua-ib yam li cov neeg ncaws pob 'kev txawj ntse los ntawm kev xyaum. Tib lub hauv paus ntsiab lus siv rau kev muag khoom lag luam.
- Ib qho POP zaub nyob rau hauv ib lub khw uas muaj neeg coob yuav mus tsis tau pom, tab sis kev pom kev rov qab ua kom koj lub hom phiaj sawv tawm.
- Siv ntau yam khoom lag luam muaj npe nyob rau hauv tib cheeb tsam-xws li cov lus qhia zoo ib yam lossis ib tsev neeg sib koom ua ke ntawm cov qauv tsim.
Piv txwv li: Ib hom dej haus tuaj yeem tso cov neeg hais lus sib xws, hauv pem teb decals, thiab cov khoom txee los tsim kom muaj kev sib koom ua ke.
2. Kev sib txawv: Sawv ntsug thaum haum rau hauv
Koj pem teb sawv loscountertop zaubyuav tsum ntes lub qhov muag tsis muaj kev sib tsoo nrog lub khw muag khoom zoo nkauj.
- Cov ntaub ntawv tshwj xeeb (xws li, acrylic, ntoo, lossis LED teeb pom kev zoo) tuaj yeem ua rau koj cov duab pop.
- Cov xim zoo nkauj & cov duab ua rau muaj kev cuam tshuam loj qhia zaj dab neeg txaus ntshai thiab nres cov neeg yuav khoom hauv lawv txoj kev.
Piv txwv li: Ib hom tshuaj pleev ib ce tuaj yeem siv glossy tiav thiab sib tham sib tsom iav kom sawv hauv txoj kev zoo nkauj.
3. Kev Sib Tham: Koom nrog cov neeg yuav khoom rau kev hloov pauv siab dua
Kev sib tham sib qhia ua kom lub sijhawm nyob thiab tsim kev nco txog kev yuav khoom.
- Touchscreens, QR cov lej, lossis cov khoom lag luam nthuav tawm txhawb kev koom tes.
- Cia cov neeg yuav khoom sib cuam tshuam nrog cov khoom lag luam (xws li, cov neeg sim, cov racks, lossis cov teeb pom kev zoo ua haujlwm).
Piv txwv: Ib lub lag luam thev naus laus zis tuaj yeem siv lub touchscreen demo los nthuav qhia cov khoom lag luam.
Ib tug haibkev cai tso saibtsis tsuas yog tso tawm-nws muag. Los ntawm kev siv rov ua dua, sib txawv, thiab kev sib cuam tshuam, koj tuaj yeem tsim lub khw muag khoom uas txhawb nqa lub npe rov qab thiab txhawb kev muag khoom.
Xav tau ib qho kev cai POP zaub uas qw koj hom?
Tiv tauj pebrau cov kws tshaj lij tsim kev daws teeb meem!
Post lub sij hawm: May-29-2025